In search engine optimization, “off page” factors have become more and more important as they relate to rankings. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. Stephen Baker with Fast said one of the most memorable statements I’ve heard as it relates to what the engines like or don’t like to see. This is just like one way link building. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to “related” and “important” or “authoritative” sites as our targets.
Take the time to look over their site and then suggest where a link to you might be appropriate. However, there will be non-competitive sites that will link to you — especially if you offer to link back. In return, you might state that a link back is appreciated but not required. This is also just like educational videos. Manually search for Web sites that have the same theme as your Web site.
Review any Web site to which you want to link *before* writing to its Webmaster asking for a link. But what if it does? What if the search engines check if your site leads back to them? What if they give 1% boost if you do? Would 1% matter if everyone else had 99% relevancy and you got an extra 1%? Hmmm, something to ponder. Are there any organizations or associations connected with your industry? What about educational establishments? Publications? News sites? Same with retailers, link to your main wholesalers, unless they have to remain a secret for some reason.
com) that is not in the top five in the search results is, in most cases, a waste. One or two authoritative sites linking back to you will do you more good than 1,000 irrelevant links. The top sites in a keyword category often don’t have a links program, but they do have an e-zine or content library on their site. Write a testimonial for a product or service that you particularly like in your topic area.
Create teaser articles. Sometimes this can be similar to one way link building to many people. If you have good content on your site, people will want to link to you to provide their visitors useful information.
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